Fractal Organization Theory


The fractal geometry of living systems in Nature is both random and scalable, ensuring pattern integrity during evolutionary adaptations to changing conditions. Fractal Organization Theory describes an emergent operating system that mimicks nature in its capacity for creativity, innovation, and engagement.

Fractal organizations are adaptive and support creative expansion for all members. The qualities of a fractal organization include shared purpose and values that are the foundation for pattern integrity; universal participation in ideas and solutions for continuous improvement; decision making at functional levels; compassionate leadership devoted to employee development; and competition energy directed outward rather than inward.

Fractal organizations allocate resources based upon desired outcomes and share information efficiently through regular feedback loops and conversations. These practices generate ideas and inspired action in response to environmental cues. The result is sustainable economical development and delivery of products and services.

A focus on quality relationships enables the effective flow of information between individuals and among teams, from the edges of the organization to the center and vice versa. At all scales of a fractal organization, members share information freely and make team decisions collectively in response to constantly changing conditions.

Janna Raye published her theory in April 2014 in the British Journal for Organisational Transformation and Social Change. To read the PDF, click here: Fractal Organisation Theory

Contact Janna Raye to schedule a complimentary consultation.


“In business, management theories like reengineering advocated replacing supervisors and managers with self-managed teams that were responsible for solving most problems on their own…” James Surowiecki,The Wisdom of Crowds

“Nature creates optimal economic efficiency of energy distribution, dynamical flow, organization, individuation and natural scaling of the infinite vacuum energy, resulting in the myriad of forms we see all around us.” Andreas Bjerve, The Fractal-Holographic Universe